Branding
CREATE YOUR UNIQUE IDENTITY IN THE MARKET
your brand says it all
It’s more than just a logo
Branding is more than just the physical elements that display a company’s name, like a logo, website, or marketing materials. Branding includes the way consumers perceive your company. A brand is how consumers recognize you and think about your products and services, especially in relation to the competition. Even though branding can include something intangible, it still has a major influence on consumers’ buying decisions.
Our goal is to provide services for each stage of your brand process. We aim to create a lasting impression in your customer’s minds by giving the proper brand experience through effective logo design and branding.
The most successful brands we know today did not appear out of thin air. Even our favorite companies had to start from scratch by establishing a solid brand strategy.
Branding is not just a beautifully designed logo. Everything from the brand positioning statement, logo, packaging, and website are all essential facets of branding. Each of these components positions your brand in the marketplace. The combination of these components forms your brand experience and customer perceptions.
from start to finish
The logo design process
Your logo is a key pillar of your company’s identity, and the process through which it is created and refined is important to your long-term success. We see a lot of competitors who ask a handful of questions before disappearing for a period of time, returning with a logo and an invoice. We prefer to take a more collaborative approach that keeps you involved at every stage.
Here’s what to expect:
1. UNDERSTANDING YOUR BRAND
We feel that your logo should communicate both who and what you are. It should speak to your audience on a subconscious level and make a positive impression upon them. We begin every logo design project with a client interview, during which we’ll attempt to build an understanding of the tangible and intangible things that make your company and team unique.
2. COMPETITOR BRAND ANALYSIS
Ensures branding is unique in the market, stands out and rises above competition. Their weaknesses can become your strengths. Analysis of competitor logo(s), branded material, website, etc.
3. CONCEPT DISCUSSION
Before we draw a single line, we’ll discuss your vision for your company logo with you. We don’t want to waste your time with logos that don’t fit your vision, and we don’t want to overwhelm you with dozens of options. By working with you to set a standard up front, we’ll be able to develop a handful of options that meet your expectations.
4. REVIEW & REVISE
We’ll present you with a few options that we’ve created based on the information you’ve given us. You’ll have the opportunity to review each of them and provide feedback for revisions. In many cases, our clients end up combining elements of several early logo designs to create a final product they’re happy with.
5. DELIVERY
Once we’ve crafted a logo design that you’re happy with, we’ll provide you with all of the digital files you’ll need to put the logo to good use, as well as a logo guidelines file containing master logo versions, logo application guide, colors, type/font style specifications.
leave it to the pros
Why hire us?
Here are a few key reasons why you’d benefit from hiring us over any other agency or freelancer:
We keep you involved at every step of the process. This improves results and makes the entire logo design project progress faster.
Your logo will be entirely original and crafted by an experienced logo designer.
Your logo will be more than a flashy graphic- it will be a powerful visual manifestation of your brand’s identity.
We will communicate with you in a prompt, professional manner throughout the project.